This co-working space was conceived of to provide various zones for working, gathering, and relaxing. Each zone had its own feel, built around audience preferences, needs, and goals. With a target audience of creatives as tenants, the overall focus was on inspiration and collaboration. 

The graphics layer was obviously a key component, and we enlisted veteran brand-builder Ideas and People [https://ideasandpeople.com] as well as a local mural artist to create bold messaging, wayfinding, and inspiration.

Designed by Steffany while a partner at HVLI in Santa Fe.
Simms Space is now defunct.