ABOUT PARE

We got our start in interior design and the humanities. How humans structure spaces to inhabit themselves fully, and how we make sense of the world holistically. After working together on a project and spending a long time reimagining a deeply grounded and forward-looking design practice, Steffany founded PARE, and Peter followed shortly behind. The resulting collaboration—grounded as much in ideas as in the material world—has found resonance with clients, collaborators, and fellow travelers alike.

Steffany Hollingsworth Interior Designer Santa Fe

STEFFANY HOLLINGSWORTH, FASID

FOUNDER  DESIGNER | STRATEGIST | PROVOCATEUR

A hybrid New Mexican and Texan, Steffany’s love of vast open spaces, where the imagination is allowed to run rampant, has shaped her interior landscape of approaches to projects and client challenges. She is a New Mexico-licensed interior designer, is NCIDQ-certified, and has served on the ASID National Board of Directors. She has appeared on HGTV’s Designers’ Challenge and has had her work published in Leading Residential Interior Designers and New Adobe Home, as well as shown—in collaboration with her former firm—in the Kohler Permanent Showroom in Kohler, Wisconsin. Her interior design practice has spanned residential, hospitality and corporate projects, while her product design has taken her to Asia and Europe, working in the lighting and quartz industries. Steffany founded PARE in the belief that passionate product design and development goes hand-in-hand with the creation of extraordinary spaces.

Peter BG Shoemaker: Partner Humanist, Ideoflaneur, Storyteller

PETER BG SHOEMAKER

PARTNER  HUMANIST | IDÉOFLÂNEUR | STORYTELLER

Working and living at the intersection of ideas, semiotics, narrative, and practice, Peter has spent over three decades exploring what it means to be human, and how our humanity can be best refracted and amplified through the things we design, create, and put out into the world. He has spent his professional life proving that digression really is secular revelation, with his work in media, branding, education, and technology, as well as private and public sector long form journalism and futures work garnering recognition for its commitment to human-centered results and ardent engagement. 

At PARE, he marries history, sociology, anthropology, and design—with an intentionally hyper-evocative language—to create deep contexts within which clients, products, and spaces find their fullest expression and achieve their greatest impact.

Peter organizes our European practice, as well as collecting contemporary and ancient art, and making pots and other curiosities with atelier tushu.

PARE Collective team members who contribute their skills and passions as needed to select projects and client engagements

PARE Collective

In addition to Steffany and Peter, the PARE collective includes a number of members who contribute their skills and passions as needed to select projects and client engagements. Depending on the circumstances, we regularly draw on this deep reservoir to share insights on trend identification, analysis, and contextualization; on qualitative and quantitative research into customer preferences, approaches, and decision-making; on hospitality experience design; on color theory; and on visual learning theory and practice. We’re also able to access just the right nodes across our own vast networks, built over the last few decades, to bring in just the right person if we encounter something we feel needs an extra layer of expertise (whether that’s artificial intelligence, or nineteenth-century craft traditions, or contemporary architecture, or whatever else).